Marketing Content and Communications
for Tech B2B
Hi, I’m Karin.
I’m a consultant with decades of experience doing content and communications for high-tech B2B companies.
Here’s what I believe:
When you hire a writer, you shouldn’t have to rewrite their work. I’ve managed and edited a lot of writers, so I know how frustrating it is to redo something you paid for. A bad writer wastes your time and money. A good one learns your audience and technology so thoroughly that you never have to say, “I should’ve just done it myself.”
Content should be bullshit free. Buyers have problems they need solved. They don’t want to feel marketed to. Especially in the age of AI, where tools like ChatGPT elevate content that directly answers questions, fluff won’t cut it. If your content doesn’t inform and get to the point, it won’t be seen or trusted.
Tech content creators should embrace technology. If you’re in tech marketing, you should understand the basics of how the tech works. You don’t need to be an engineer, but you do need a working knowledge. It builds trust with your audience and makes collaboration with SMEs far more efficient.
Services
Content strategy
Great content starts with a plan. I’ll work with you to define your goals and content themes and create a strategy that attracts and engages your target audience at every stage of their buying journey. .
Ghost writing and content development
I’ve ghostwritten for subject matter experts and senior executives, including CEOs, advising on topic selection, voice, and tone. I’ve also developed a wide range of content, from thought leadership pieces, eBooks, and white papers to case studies, blog posts, press releases, media articles, email campaigns, sales enablement assets, infographics, web copy, and video scripts.
Communications consulting
I’ve built global PR programs and understand how strategic communications support brand building. I can help you craft consistent messaging, clear talking points, and a compelling point of view that resonates with the media and reinforces your brand.
Technology experience
Project management
My tech experience spans DevOps, database management, continuous delivery, open-source technologies, AI/ML, cloud infrastructure, container orchestration, SaaS, wireless systems, enterprise networking, and security. I’m quick to ramp up and fearless when it comes to learning new technologies.
I keep complex projects and campaigns running smoothly, on time, and aligned with your goals. From content launches to major announcements, I manage timelines, coordinate teams, and handle the details so nothing slips through the cracks—and everyone stays focused on what matters.
“The best marketing doesn’t feel like marketing.”
– Tom FishBurne